Best In America featuring Gareon Conley

This is an ad spot for Best In America featuring The Oakland Raiders' cornerback Gareon Conley. We shot this entirely green screen and then composited him into this virtual set and then filled it with sound design to take the intensity to the next level.

apparel, meet my dear friend, visual effects

I see a lot of very polished photography work for different apparel brands... but I wanted to make something to show the possibilities when you bring visual effects into the mix, not just from a photography aspect but for motion as well. It not only shows the product in action, but in this case, amidst the elements they're designed for. It's something different, and I think, very valuable to the market right now.

Video is at the bottom, FYI. Squint your eyes and imagine your logo where ever you see fit.

Particle paint

Playing with multiple layers of effects and particle systems and colors and style and all that nonsense. One thing I'm always trying to do is make motion graphic and VFX look natural and organic. Many of them look extremely polished and pristine and there's for sure a place for that but it's fun to make it look and feel almost analog somehow.

Mind-flayer composite

Here's a breakdown of my backyard composite of the Mind-flayer from Stranger Things.

 I modeled the thing in zBush based off of some still references from Stranger Things.

I modeled the thing in zBush based off of some still references from Stranger Things.

 Then exported the model and composited it into a photo I took in my back yard. I did the composite in After Effects with Element 3D. The idea actually all started with the photo, I was looking out my window and smoke was billowing across the yard from a neighbor's dryer vent and the sky was ominous and I just imagined seeing this thing emerge from the clouds.

Then exported the model and composited it into a photo I took in my back yard. I did the composite in After Effects with Element 3D. The idea actually all started with the photo, I was looking out my window and smoke was billowing across the yard from a neighbor's dryer vent and the sky was ominous and I just imagined seeing this thing emerge from the clouds.

 Here's the final composite before I graded it. I also used Trapcode Particular to add some subtle flying leafy debris to the air around the monster. 

Here's the final composite before I graded it. I also used Trapcode Particular to add some subtle flying leafy debris to the air around the monster. 

 And here is the final composite. To make it fit in with the exact style of most of my Instagram photos I graded the final composite on my phone in VSCO with the same presets I usually use. I went through several iterations to get the subtly just right. I also added some soft lighting to give him some definition and blurred and faded him so he looks like he's at a distance. The key is many many levels of small details that all make up the whole.

And here is the final composite. To make it fit in with the exact style of most of my Instagram photos I graded the final composite on my phone in VSCO with the same presets I usually use. I went through several iterations to get the subtly just right. I also added some soft lighting to give him some definition and blurred and faded him so he looks like he's at a distance. The key is many many levels of small details that all make up the whole.

Hi, My Name Is Josh

Like anyone we've been binging on Stranger Things Season 2. In light of the recent release we decided to do our own short based on an idea that stemmed from a recent sleepless night in the life of our buddy Jonny Ringle. Happy Halloween, enjoy!

Written by: Jonny Ringle

Directed by: Jonny Ringle & Nathan William

Director of Photography: Danny Woods

Featuring: Jonny Ringle as The Ghoul and Carter Zimmermann as Josh

Make up: Kellie Keck

Music and Sound Design: Jeremy Steckel

Also featuring: Whitney Lundquist as the upstairs neighbor

Grip: Phil Keck

VFX & Color by: Nathan William

Special thanks to: Beto & Emily Gonzalez, Ma Ringle, & Mike Edwards

After Effects Experiments

I've been cleaning and organizing some files today and found a few After Effects experiments I did using Element 3D.

Here's another test using a stock watch model in Element 3D. These test were primarily and exercise in making 3D animation look and feel as organic as possible.

Hi, My Name Is Josh (Behind The Scenes)

Myself and several of my colleagues recently worked on a short film of our own just for fun. The idea stems from a vision my friend Jonny had a few weeks back. He was staying the night in our basement and thought he heard something, he then started to envision this ridiculous short film based off his current situation and when I came downstairs in the morning he was sitting at our table exhausted, hunched over a smattering of storyboards surrounded by a bunch of melted candles. So we thought we'd get after it. We shot it in one day - load in was at 9am and we finally left the location at 3am... it was a great shoot but I still hurt thinking about it.

We're currently deep into post production but I'll be sure to post it when it goes live. It's called "Hi, My Name Is Josh."

Nate