I see a lot of very polished photography work for different apparel brands... but I wanted to make something to show the possibilities when you bring visual effects into the mix, not just from a photography aspect but for motion as well. It not only shows the product in action, but in this case, amidst the elements they're designed for. It's something different, and I think, very valuable to the market right now.
Video is at the bottom, FYI. Squint your eyes and imagine your logo where ever you see fit.